Marshall Mathers III, more commonly known as the rapper Eminem, has filed a trademark opposition against individuals Melissa More and Alan Hoffer. On February 12, 2021, they filed a trademark application with the United States Patent and Trademark Office ("USPTO") for...
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Is Your Breakfast Cereal Trademarked?
Did you know that the colors applied to a product or its packaging can function as a trademark and be entitled to registration under the Trademark Act? How about the color of a cereal box? Find out what the TTAB decided…
Chicago Bears Lose to College Team – Go Bears Trademark
With the NFL season in full swing, the Chicago Bears ended up losing a bit more than just their Week 1 match up against the Atlanta Falcons.
Gene Simmons Wants To Trademark Hand Gesture
On June 9, 2017, KISS bassist and co-lead singer, Gene Simmons, filed a trademark application for a familiar hand gesture he uses on stage.
COVFEFE Trademark Anyone?
A number of individuals and businesses submit applications for COVFEFE trademark with the United States Patent and Trademark Office
Beyonce’s Blue Ivy Carter Trademark Opposed
Blue Ivy has filed an opposition to Beyonce’s BLUE IVY CARTER trademark
Is Google Trademark Generic?
Is the Google trademark generic? Ninth Circuit says no even though “google” is often used as a verb referencing an internet search.
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MADD about Madd Mule Brewery
Mothers Against Drunk Driving (“MADD”) has filed an opposition to a trademark application for the mark MADD MULE...
Drugs, Beer, & Strippers – Who says trademark law isn’t exciting?
A look at a USPTO opinion on marijuana trademarks, two Miami breweries fighting over a name, and a set of strip clubs arguing over a legendary Native American name.
Pokemon GO – Nostalgic Intellectual Property
Nintendo is tapping into its nostalgic intellectual property to show the importance of trademarks with its release of Pokemon GO.
Sam Adams Files for BREXIT Trademark
Sam Adams files for BREXIT trademark after Great Britain’s historic vote to exit the European Union
Business Name vs Trademark – What’s the Difference?
Are you starting a new business? A common misconception when it comes to the business name is that by...
Why Hashtags Are Important To Your Brand
In what was meant to be a move to honor the late Justice Antonin Scalia, George Mason University announced that it would be renaming its law school to “The Antonin Scalia School of Law at George Mason University.” Unfortunately for the school, not much thought was given to the social media implications of such a name.
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Foundational Reading
Not sure where to start? Browse through some of these essentials to learn more about trademarks.
Trademark vs. Copyright: What's the Difference?
Confused about which type of protection your business actually needs? We break down both in plain English so you can make the right call.
Read Guide MaintenanceEvery Trademark Deadline You Need to Know
Miss a USPTO filing window and you could lose your trademark permanently. Here is a complete timeline of Section 8, 15, and renewal dates.
View Deadlines Industry GuideThe Restaurant & Food Brand Trademark Checklist
A step-by-step guide specifically for restaurants, breweries, and food brands. Covers searches, application strategy, and common pitfalls.
Download Free FAQTrademark FAQ: The Questions Every Owner Asks
How long does it take? How much does it cost? Do I really need one? Every common question answered directly — no vague attorney-speak.
Browse All FAQsThe Complete Trademark Registration Package
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