New England Patriots' players, Mac Jones and Matthew Judon, both filed new federal trademark applications at the United States Patent and Trademark Office ("USPTO") in November. MJ10 Trademark Quarterback Mac Jones filed his application for MJ10 under an "intent to...
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Amazon Patent Controls Online Shopping
A new Amazon patent controls online shopping within a physical retail store, providing for a tailored customer experience.
Gene Simmons Wants To Trademark Hand Gesture
On June 9, 2017, KISS bassist and co-lead singer, Gene Simmons, filed a trademark application for a familiar hand gesture he uses on stage.
COVFEFE Trademark Anyone?
A number of individuals and businesses submit applications for COVFEFE trademark with the United States Patent and Trademark Office
Beyonce’s Blue Ivy Carter Trademark Opposed
Blue Ivy has filed an opposition to Beyonce’s BLUE IVY CARTER trademark
Is Google Trademark Generic?
Is the Google trademark generic? Ninth Circuit says no even though “google” is often used as a verb referencing an internet search.
MADD about Madd Mule Brewery
Mothers Against Drunk Driving (“MADD”) has filed an opposition to a trademark application for the mark MADD MULE...
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Drugs, Beer, & Strippers – Who says trademark law isn’t exciting?
A look at a USPTO opinion on marijuana trademarks, two Miami breweries fighting over a name, and a set of strip clubs arguing over a legendary Native American name.
Pokemon GO – Nostalgic Intellectual Property
Nintendo is tapping into its nostalgic intellectual property to show the importance of trademarks with its release of Pokemon GO.
Sam Adams Files for BREXIT Trademark
Sam Adams files for BREXIT trademark after Great Britain’s historic vote to exit the European Union
Game of Thrones Copyright Infringement
Spoiler Alert – Don’t mess with Game of Thrones copyright by spoiling the show before it airs…How one YouTuber ran into copyright issues.
Business Name vs Trademark – What’s the Difference?
Are you starting a new business? A common misconception when it comes to the business name is that by...
Stairway To Heaven Copyright Infringement
Even if you aren’t a fan of band Led Zeppelin, I’m willing to bet that you have heard the famous song “Stairway to Heaven.” It’s also at the center of a copyright infringement case.
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Foundational Reading
Not sure where to start? Browse through some of these essentials to learn more about trademarks.
Trademark vs. Copyright: What's the Difference?
Confused about which type of protection your business actually needs? We break down both in plain English so you can make the right call.
Read Guide MaintenanceEvery Trademark Deadline You Need to Know
Miss a USPTO filing window and you could lose your trademark permanently. Here is a complete timeline of Section 8, 15, and renewal dates.
View Deadlines Industry GuideThe Restaurant & Food Brand Trademark Checklist
A step-by-step guide specifically for restaurants, breweries, and food brands. Covers searches, application strategy, and common pitfalls.
Download Free FAQTrademark FAQ: The Questions Every Owner Asks
How long does it take? How much does it cost? Do I really need one? Every common question answered directly — no vague attorney-speak.
Browse All FAQsThe Complete Trademark Registration Package
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