In the worlds of sports and fashion, few brands can match the iconic status of adidas. Its three parallel stripes have become synonymous with top-tier athletic footwear, apparel, and sporting equipment. However, adidas now finds itself embroiled in a trademark dispute...
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Is ‘Spinning’ Trademark Generic?
Peloton, the extremely popular fitness company, has filed petitions to cancel the trademarks SPINNING, SPIN and SPIN...
How to Properly Use a Trademark
Failure to properly use your trademarks can lead to weakened trademark rights, and even the risk of losing trademark...
LEGO Sues Toy Company For Trademark and Copyright Infringement
On May 22, 2020, LEGO A/S (“LEGO”) filed a complaint in Connecticut Federal Court against Florida based Laser Pegs Ventures LLC (“Laser Pegs”) for allegedly infringing its copyrights and trademarks.In its complaint, LEGO says Laser Pegs’ lighted construction toy products are confusingly, strikingly and substantially similar to the overall look and feel of the LEGO® Minifigure figurine.
LeBron’s Company Sued Over “More Than An Athlete” Trademark
Game Plan Inc., a Maryland based nonprofit organization focused on the development of America’s youth, has filed a lawsuit against NBA superstar LeBron James’ media company (Uninterrupted LLC), Nike Inc., ESPN and Take-Two Interactive Software, Inc. for trademark infringement over the use of the phrase I AM MORE THAN AN ATHLETE.
Chicago Bears File Trademark Applications for CLUB DUB
With the NFL regular season in its final week, the Chicago Bears have been quite the pleasant surprise for Chicago...
Baker Mayfield Files Trademark Application for THE BAKER SPECIAL
It appears Mayfield’s representative, Waterhouse Hayes LLC, has filed a trademark application to protect THE BAKER SPECIAL. Waterhouse Hayes previously filed for BAKER MAYFIELD as well which is still pending approval.
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Miami Dolphins CB Files for FITZMAGIC Trademark
Ryan Fitzpatrick has been lighting up the NFL for the start of the season, but a rookie cornerback Minkah Fitzpatrick is the one who applies for the FITZMAGIC trademark.
Minnesota Vikings Request Extension to Oppose Kirk Cousins’ Trademark
It looks like a starting NFL quarterback might also have to play some defense against his own team this year. Kirk Cousins, who is the starting quarterback for the Minnesota Vikings, filed a trademark application for the mark “YOU VIKE THAT!”
Amazon Brand Registry Trademark Tips
Many business owners on Amazon find themselves struggling to stop others from infringing their trademarks. Amazon’s Brand Registry is meant to combat that…
Can I Trademark My Etsy Store?
Can I Trademark My Etsy Store? Yes! Just like any business name, you may successfully obtain a registered...
Is Your Breakfast Cereal Trademarked?
Did you know that the colors applied to a product or its packaging can function as a trademark and be entitled to registration under the Trademark Act? How about the color of a cereal box? Find out what the TTAB decided…
Chicago Bears Lose to College Team – Go Bears Trademark
With the NFL season in full swing, the Chicago Bears ended up losing a bit more than just their Week 1 match up against the Atlanta Falcons.
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Foundational Reading
Not sure where to start? Browse through some of these essentials to learn more about trademarks.
Trademark vs. Copyright: What's the Difference?
Confused about which type of protection your business actually needs? We break down both in plain English so you can make the right call.
Read Guide MaintenanceEvery Trademark Deadline You Need to Know
Miss a USPTO filing window and you could lose your trademark permanently. Here is a complete timeline of Section 8, 15, and renewal dates.
View Deadlines Industry GuideThe Restaurant & Food Brand Trademark Checklist
A step-by-step guide specifically for restaurants, breweries, and food brands. Covers searches, application strategy, and common pitfalls.
Download Free FAQTrademark FAQ: The Questions Every Owner Asks
How long does it take? How much does it cost? Do I really need one? Every common question answered directly — no vague attorney-speak.
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