Have you filed a trademark application and received an Office Action from the Examining Attorney who reviewed it asking you to disclaim a portion of your trademark? This is an extremely common occurrence and this post is meant to clear up any confusion as to what that...
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PepsiCo Drops ‘RISE’ from Energy Drink Name
In March of 2021, PepsiCo Inc. launched a new line of energy drinks under its Mountain Dew brand, using the name Mtn...
Tesla Files 3 Restaurant Trademarks
On May 27, Tesla, Inc. filed three separate trademark applications with the U.S. Patent and Trademark Office to use...
Is ‘Spinning’ Trademark Generic?
Peloton, the extremely popular fitness company, has filed petitions to cancel the trademarks SPINNING, SPIN and SPIN...
How to Properly Use a Trademark
Failure to properly use your trademarks can lead to weakened trademark rights, and even the risk of losing trademark...
Baker Mayfield Files Trademark Application for THE BAKER SPECIAL
It appears Mayfield’s representative, Waterhouse Hayes LLC, has filed a trademark application to protect THE BAKER SPECIAL. Waterhouse Hayes previously filed for BAKER MAYFIELD as well which is still pending approval.
Miami Dolphins CB Files for FITZMAGIC Trademark
Ryan Fitzpatrick has been lighting up the NFL for the start of the season, but a rookie cornerback Minkah Fitzpatrick is the one who applies for the FITZMAGIC trademark.
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Minnesota Vikings Request Extension to Oppose Kirk Cousins’ Trademark
It looks like a starting NFL quarterback might also have to play some defense against his own team this year. Kirk Cousins, who is the starting quarterback for the Minnesota Vikings, filed a trademark application for the mark “YOU VIKE THAT!”
Amazon Brand Registry Trademark Tips
Many business owners on Amazon find themselves struggling to stop others from infringing their trademarks. Amazon’s Brand Registry is meant to combat that…
Can I Trademark My Etsy Store?
Can I Trademark My Etsy Store? Yes! Just like any business name, you may successfully obtain a registered...
Is Your Breakfast Cereal Trademarked?
Did you know that the colors applied to a product or its packaging can function as a trademark and be entitled to registration under the Trademark Act? How about the color of a cereal box? Find out what the TTAB decided…
Chicago Bears Lose to College Team – Go Bears Trademark
With the NFL season in full swing, the Chicago Bears ended up losing a bit more than just their Week 1 match up against the Atlanta Falcons.
Gene Simmons Wants To Trademark Hand Gesture
On June 9, 2017, KISS bassist and co-lead singer, Gene Simmons, filed a trademark application for a familiar hand gesture he uses on stage.
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Foundational Reading
Not sure where to start? Browse through some of these essentials to learn more about trademarks.
Trademark vs. Copyright: What's the Difference?
Confused about which type of protection your business actually needs? We break down both in plain English so you can make the right call.
Read Guide MaintenanceEvery Trademark Deadline You Need to Know
Miss a USPTO filing window and you could lose your trademark permanently. Here is a complete timeline of Section 8, 15, and renewal dates.
View Deadlines Industry GuideThe Restaurant & Food Brand Trademark Checklist
A step-by-step guide specifically for restaurants, breweries, and food brands. Covers searches, application strategy, and common pitfalls.
Download Free FAQTrademark FAQ: The Questions Every Owner Asks
How long does it take? How much does it cost? Do I really need one? Every common question answered directly — no vague attorney-speak.
Browse All FAQsThe Complete Trademark Registration Package
No unpredictable hourly billing or hidden legal fees. Get start-to-finish federal protection for one straightforward flat fee.
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