On November 5th, 2021, Kobe Bryant, LLC filed 4 new trademark applications:
- MAMBA VINO 2024
- MAMBA VINO 24
- MAMBA VINO 8
- MAMBA VINO
These filings were submitted under an “intent to use” basis. This means that the marks have not yet been used in commerce, but Kobe Bryant, LLC intends to use the names to sell wine.
What is an Intent to Use Trademark Application?
Sometimes, the name of your new product or business comes to you before you are actually ready to launch. In this case, it is still possible to file a trademark application in an effort to secure rights to a name, but it must be done under an “intent to use” basis. You are essentially attempting to reserve the name in order to receive a trademark registration once you have started using the mark in commerce.
Here, Kobe Bryant, LLC has filed these marks under the intent to use the MAMBA VINO trademark in commerce. The applications will now go through the examination process to determine if they will be allowed (and later registered) as trademarks.
