Opening a new restaurant is an exciting venture, but it comes with numerous challenges. One crucial aspect that often gets overlooked in the early stages is trademark protection. Your restaurant's name and brand identity are valuable assets that deserve legal...
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Taco Bell Petitions to Cancel TACO TUESDAY Trademark
Taco Bell has launched a campaign to "liberate" the Taco Tuesday trademark and cancel two trademarks registered with...
Tom Brady Opposes B2 Trademark Application
Tom Brady, through his companies TBD TM, LLC and TB12, Inc., has filed a trademark opposition to stop the registration...
Eminem Opposes SLIM SHADY POLITICS Trademark Application
Marshall Mathers III, more commonly known as the rapper Eminem, has filed a trademark opposition against individuals...
NE Patriots Players, Mac Jones & Matthew Judon, File Trademark Applications
New England Patriots' players, Mac Jones and Matthew Judon, both filed new federal trademark applications at the...
Which Trademark Symbols Do I Use?
When looking at different brand names or logos, it is common to see some type of trademark symbol right next to it....
Kobe Bryant, LLC files 4 new trademarks for wine
On November 5th, 2021, Kobe Bryant, LLC filed 4 new trademark applications: MAMBA VINO 2024MAMBA VINO 24MAMBA VINO...
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PepsiCo Drops ‘RISE’ from Energy Drink Name
In March of 2021, PepsiCo Inc. launched a new line of energy drinks under its Mountain Dew brand, using the name Mtn...
Tesla Files 3 Restaurant Trademarks
On May 27, Tesla, Inc. filed three separate trademark applications with the U.S. Patent and Trademark Office to use...
Is ‘Spinning’ Trademark Generic?
Peloton, the extremely popular fitness company, has filed petitions to cancel the trademarks SPINNING, SPIN and SPIN...
How to Properly Use a Trademark
Failure to properly use your trademarks can lead to weakened trademark rights, and even the risk of losing trademark...
Baker Mayfield Files Trademark Application for THE BAKER SPECIAL
It appears Mayfield’s representative, Waterhouse Hayes LLC, has filed a trademark application to protect THE BAKER SPECIAL. Waterhouse Hayes previously filed for BAKER MAYFIELD as well which is still pending approval.
Miami Dolphins CB Files for FITZMAGIC Trademark
Ryan Fitzpatrick has been lighting up the NFL for the start of the season, but a rookie cornerback Minkah Fitzpatrick is the one who applies for the FITZMAGIC trademark.
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Foundational Reading
Not sure where to start? Browse through some of these essentials to learn more about trademarks.
Trademark vs. Copyright: What's the Difference?
Confused about which type of protection your business actually needs? We break down both in plain English so you can make the right call.
Read Guide MaintenanceEvery Trademark Deadline You Need to Know
Miss a USPTO filing window and you could lose your trademark permanently. Here is a complete timeline of Section 8, 15, and renewal dates.
View Deadlines Industry GuideThe Restaurant & Food Brand Trademark Checklist
A step-by-step guide specifically for restaurants, breweries, and food brands. Covers searches, application strategy, and common pitfalls.
Download Free FAQTrademark FAQ: The Questions Every Owner Asks
How long does it take? How much does it cost? Do I really need one? Every common question answered directly — no vague attorney-speak.
Browse All FAQsThe Complete Trademark Registration Package
No unpredictable hourly billing or hidden legal fees. Get start-to-finish federal protection for one straightforward flat fee.
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