Peloton, the extremely popular fitness company, has filed petitions to cancel the trademarks SPINNING, SPIN and SPIN PILATES owned by Mad Dogg Athletics. Peloton claims that the marks "are generic terms to describe a type of exercise bike and associated in-studio...
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Louis Vuitton Loses Trademark Parody Case
Court rules in favor of “My Other Bag” as Louis Vuitton loses trademark parody case against company depicting caricature of iconic bags on its own tote bags
USPTO Can’t Deny Disparaging Trademarks
During the hustle and bustle of the holiday season, you may not have heard of the significant ruling a U.S. Court of Appeals for the Federal Circuit came out with regarding trademarks.
The Dark Side – Star Wars Trademark Infringement
With the upcoming release of the “Star Wars: The Force Awakens,” it seems as if everyone wants to get in on the action...
It’s Beginning To Look A Lot Like “Swiftmas”
Taylor Swift is at it again. Earlier this year, Swift filed a number of trademark applications that had the internet...
How The Cookie Crumbles – Milano Cookies Trademark Infringement
Last week, Pepperidge Farm, Inc., owner of the famous Milano® cookies brand, filed a complaint against Trader Joe’s...
Adidas Sues Skechers Over Shoe Design
Last week, Adidas filed a complaint in the United States District Court for the District of Oregon alleging that...
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Why James Harden Wore Jordans
Let me preface this post by saying that I do not have firsthand knowledge behind the reasoning of the following, and...
How To Trademark Your Logo
One of the most exciting times for any business owner is perfecting the logo that will be representing the...
Michael Jordan Wins Again
Michael Jordan recently claimed a significant victory in a different kind of court than the one he’s used to. ...
Chicago Bears Trademark Defense
With football season quickly approaching, we see football teams starting to protect more than just the quarterback....
Cease and Desist On Etsy
This week, Etsy, a popular marketplace, released its first Transparency Report which it defines as an...
Boston & Chicago Sox Petition to Cancel Trademark
Rarely do you see two opposing teams in Major League Baseball working together, but the Boston Red Sox and the Chicago...
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Foundational Reading
Not sure where to start? Browse through some of these essentials to learn more about trademarks.
Trademark vs. Copyright: What's the Difference?
Confused about which type of protection your business actually needs? We break down both in plain English so you can make the right call.
Read Guide MaintenanceEvery Trademark Deadline You Need to Know
Miss a USPTO filing window and you could lose your trademark permanently. Here is a complete timeline of Section 8, 15, and renewal dates.
View Deadlines Industry GuideThe Restaurant & Food Brand Trademark Checklist
A step-by-step guide specifically for restaurants, breweries, and food brands. Covers searches, application strategy, and common pitfalls.
Download Free FAQTrademark FAQ: The Questions Every Owner Asks
How long does it take? How much does it cost? Do I really need one? Every common question answered directly — no vague attorney-speak.
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