by Anastasios G. Garbis | Mar 1, 2013
Last week, Under Armour, Inc. filed a complaint against Nike, Inc. alleging trademark infringement of its famous mark “I WILL.” Much like how Nike has aggressively protected its mark of “JUST DO IT,” Under Armour has been active in securing trademark...
by Anastasios G. Garbis | Feb 28, 2013
I recently saw a commercial for the 2012 Mercedes Benz E-Class which interestingly enough focused on the patent portfolio of Mercedes Benz, more specifically Daimler AG. If you watch the commercial, Mercedes sells itself as more than just a leader and...
by Anastasios G. Garbis | Feb 1, 2013
It’s well known that the National Football League (“NFL”) is fairly aggressive in policing the use of its trademarks. Take for example the Indiana man who, prior to the start of the NFL season, filed trademark applications for the use of “Harbowl” and “Harbaugh...
by Anastasios G. Garbis | Jan 30, 2013
The news this week is that the United States Patent and Trademark Office (“USPTO”) granted Apple, Inc. two trademark applications on the layout of its stores. You were under the impression that trademarks only applied to names and logos huh? That’s not the...
by Anastasios G. Garbis | Feb 27, 2012
One of the first decisions you make when starting a business is what to call it. It’s also one of the most important, and one of the most misunderstood. The instinct for most new business owners is to pick a name that describes what they do. It feels logical. If...
