New Samsung Commercial Mocks NFL Trademarks

It’s well known that the National Football League (“NFL”) is fairly aggressive in policing the use of its trademarks.  Take for example the Indiana man who, prior to the start of the NFL season, filed trademark applications for the use of “Harbowl” and “Harbaugh...

Apple Store Trademark – Really?!?

The news this week is that the United States Patent and Trademark Office (“USPTO”) granted Apple, Inc. two trademark applications on the layout of its stores.  You were under the impression that trademarks only applied to names and logos huh?  That’s not the...
Choosing a Strong Company Name

Choosing a Strong Company Name

One of the first decisions you make when starting a business is what to call it. It’s also one of the most important, and one of the most misunderstood. The instinct for most new business owners is to pick a name that describes what they do. It feels logical. If...

Why Your Business Needs a Trademark

The beauty with entrepreneurs, especially those looking to get their small business up and running, is that they always dream big.  It’s that dream which drives them to get through the day to day operations required to build a successful business. With that said,...